Expect to find practical design and marketing advice for small-medium business.
It’s a week before Christmas. You’re either frantically trying to make sure everything is done before the break, or you’re already winding down, doing Christmas shopping instead of working and making cups of tea every ten minutes. Whichever camp you sit in, the new year tends to bring feelings of reflection, contemplation and often motivation.
Away from the coffee shops and narrow buildings that line the famous canals, there’s an array of stunning architecture to be admired in Amsterdam. Just one of the reasons Crucial Projects founder Andrew has had a long-standing love affair with what he deems a wildly misrepresented city.
As soon as we heard about the custom-built selfie room at New Zealand gym Anytime Fitness, we knew times had changed in the world of health & fitness. The news sparked a heated debated at CP HQ.
If someone asked you ten years ago to name three things you see in a typical office, what would they be?
Project management. Art or science? The world of academia may suggest the latter - there’s certainly plenty of research on the topic! However we’re of the opinion that it’s more of a dark art.
In this blog post, our founder and creative director Andrew shares his thoughts on how lobby trends have changed over time.
